Interview with Denny Hatch, The Method Marketing Man
Today I’m sharing an interview with Denny Hatch. If you don’t know Denny, he’s one of THE experts in direct mail. How much of an expert? Well, he used to read and analyze 3,000 to 4,000 direct mail...
View ArticleInterview with Josh Manheimer, Writer of (Several of) The World’s Greatest...
Today I’m interviewing direct mail superstar Josh Manheimer. The books The World’s Greatest Direct Mail Sales Letters and Million Dollar Mailings feature Josh’s sales letters. Need I say more? I’m...
View ArticleThe Greatest Little Book on Salesmanship Ever Published
For forty years it sat locked in a file cabinet, forgotten and unpublished in its author’s lifetime. Now the “greatest little book on salesmanship” is finally being released in print, thanks to...
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